2010 Collection Preview

By Virginia Nam, NYC Contributor

Who says form must follow function?  With Lauren Merkin, you can have both. I was able to take a sneak peek into Lauren Merkin’s upcoming Spring and Fall 2010 collections.  And in my opinion they are absolutely to die for!

Timeless

The appeal of Lauren Merkin bags is how they successfully merge classic and modern designs.  Bags are rich in texture and color as well as timeless in design.  They are pieces women can confidently carry season after season.

“We are not dictated by trends and fixate on trends but we are aware.  We always try to stay classic.  Trends come and go.  But we do make sure colors and designs are current,” said designer and owner, Lauren Merkin.

Lauren Merkin’s Specialty

While her larger bags are gorgeous, her specialty really lies in clutches.  Lauren Merkin clutches are charming and smart with plenty of personality.  For example, Diana is a favorite that is described to be “a petite girl with a lot of attitude.”  She is described as such because while small, she is able to expand to fit all the important essentials.   She is also adorable!  

Allie is another beauty in a classic rectangular design that has been updated with zipper trimming.

Studded Details for Day

In the realm of large shoulder bags, Bella is the stunner.  With an ageless structured design and studded edges, she certainly lives true to her name.  Plus, Bella can move seamlessly from a day out with the girls to a professional work environment.

Sample Sale Alert

If you are in the NYC area – you’re in luck.  Selected Lauren Merkin handbags, clutches and accessories will soon be up to 80% off.  Sample sale runs from March 16th-19th.  Location is the Lauren Merkin showroom on 231 W. 29th St.

Below is a glimpse of a few pieces from the Lauren Merkin Spring 2010 collection, which are due to hit stores in April.

Photos courtesy of Lauren Merkin.  Handbags from top to bottom: Diana, Allie, Bella and Tatum.

For more information, visit LaurenMerkin.com.

Virginia Nam is a fashion blogger from the NYC metro area. She blogs at Lovely20s.com where she covers the tumultuous but incredibly fun lifestyle of the NYC 20-something.